Article Marketing – Article Writers vs Article Marketers
Article writing and article marketing go hand in hand in my mind. In fact, when I talk about great article marketing, in my mind this phrase includes article writing.
At the same time, a very good discussion occurred recently on the Ezine Articles blog, entitled “Writers vs. Marketers, Who Should Win?” I made this a mandatory reading assignment for my mentees in my Article Marketing Mentor Program, because this is a discussion to which any serious article writer and marketer should contribute.
My take on it is that it does not have to be either or, though it often is with most writers and marketers. Since I am both, I know that you can be a writer and a marketer.
The question I ended up asking on the Ezine Articles blog was which one is more powerful, a writer that knows how to market or a marketer that knows how to write?
My answer is the marketer that knows how to write wins every time. Why? If you use one of the definitions of marketing that says marketing is simply letting others know what you do, then you can see how the marketer will be better able to get the word out about his or her article than the writer who writes an article and then tries to figure out how to market the article.
In addition, a marketer that writes will know how to leverage an article into many different consumable forms of content, while the writer typically falls in love with his or her writing and just expects other people to show up and read their article.
Would you like free access to two of my Article Writing Templates? You can download them by going to [http://www.TheArticleGuy.com/bonustemplates.htm]
Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!
From Jeff Herring – The Article Guy
Author: Jeff Herring
Article Source: EzineArticles.com
Provided by: Programmable Pressure Cooker
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